将运动服装引入新水平

2009年1月26日星期一

  简介:高端的衣服零售商,在加州的Orange有三个商店

  创始人:35岁的Billy Stade及25岁的Kari Stade

  地点: 加州的Costa Mesa

  拟定的2005年销售额: $600万

  滑雪板季节: Billy Stade热爱滑雪,这种热情让他在1993年开了家仅5平方英尺*20平房英尺的零售店销售滑雪板。虽然仅有第一个月和最后一个月的房租,Billy还是成功说服供货商提供产品。第一季度,滑雪板销售的很好,但随着热天气即将来临,Billy意识到他要扩大自己的产品供应,从而能在春天和夏天中保持经营。于是他就到加州的Huntington Beach看滑水的服装店,然后Billy决定进军服装业。另外还有了新进展:6年前,Billy雇用了Kari作经理,两人于2003年结婚。

  Fashion Forward:不同于传统销售的滑水服,这家商店按照国际时尚的风格销售男式和女式时装,其中California vibe也在销售该产品,Billy回忆说:“我们要不断前进,保持冲力和智力,以便能和这样的大滑水商竞争。”如今,这家商店仅仅销售一些高端的,适当裁减过的滑雪板产品,将重心转移到那些极其成功的几个时装销售公司上。它还一直关注高端的运动服和便服的品牌,像Lacoste, Modern Amusement, Stussy 和Volcom,这家商店已经能和一些像洛杉矶的Henri Bendel媲美的精品店了。

  经济失败:这对夫妇经营的一直很好,但到2001年,在他们开了第三家分店却因为9.11事件倒闭。Billy说:“我们一度低靡,我们几乎没有什么赢利,为了恢复起来,我和Kari几乎从早上9点工作到晚上9点。”在他们的不懈努力下,他们度过了暴风雨,如今他们又在Orange County开办了三家店-----Costa Mesa, Huntington Beach 和 Newport Beach,并打算在下一年多开两家店。

 

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